S. Vaikundarajan belongs to a place called keeraikaranthattu, that is
located around 70 KM away from Tirunelveli, that is the district capital. Being born in an agricultural family he
started off by assisting his dad in a rice mill. However, by putting in great effort he
managed his way up with rice trading, creating a co-operative society for rice
distrubution before starting VV Minerals, India. Having done his schooling in the village
close by Mr. S. Vaikundarajan was also involved in farming activities with his
family to support the then weak financial conditions of his family.
S. Vaikundarajan has a
very intense personality and a grave character.
Always being modest, economical and down to earth are a few of his
distinctiv traits. But when it comes to
charity he is the most liberal.